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Senior Specialist, Institutional Marketing

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Advertising/Marketing/PR
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77448 Requisition #
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Senior Specialist, Institutional Marketing 

Summary 
Responsible for developing and editing responses to RFPs, RFIs and Due Diligence Questionnaires for Global Custody, Fund Accounting and ancillary services for Northern Trust Canada. Develop promotional materials to support the business unit sales and marketing efforts, including the development of marketing and sales materials. Coordinates public relations releases and responds to written inquiries on institutional trust products and services to the sales team. Conducts surveys, analyzes competitor data, reports results, and makes recommendations for improving the bank's competitive posture.  

Major Duties 
1. Responsible for all RFPs, RFIs and Due Diligence Questionnaires on C&IS products and services for Northern Trust Canada.  

2. Peer review of RFP work across North America, EMEA and APAC regions and review of RFP work completed for Canadian market by International RFP Team. Examine opportunities to convert text based responses to visuals. Look for opportunities to differentiate Northern Trust’s offering.  

3. Training and guidance to International RFP Team around positioning and differentiation.  

4. Operates independently and has in-depth knowledge of business unit / function. 

5. Participate and contribute to the Canada Marketing group to create effective messages relating to targeted campaigns and Thought Leadership. 

6. Coordinates the collection, analysis, and reporting of competitor data; reports results and recommends new marketing strategies that will improve the bank's competitive posture. 

7. Creates and publishes internal newsletter. 

8. Create 4 industry thought leadership articles. 

9. Responds to inquiries from clients, client prospects, or consultants regarding the products or services. 

10. Interacts with various areas of the bank, including trust operations, trust product areas, and public relations to gather data or research products to develop marketing strategies. 

11. Participates in the development of company print, radio, or television advertising campaigns by developing materials and contacting appropriate outside agencies. 

12. Work with Corporate Communications and Marketing to initiate contact with outside media sources/publishers to promote the bank's products and services; develops opportunities through workshops, seminars, conferences, and news articles.
Knowledge / Skills 
Strong creative writing, attention to detail and time management skills are key requirements for this role. Knowledge of business unit products and services, and marketing concepts usually acquired through related work experience to develop market approaches. 

Experience Required 
Minimum of 5 years of RFP writing, marketing or sales experience, including financial services experience. 


For more than a century, Northern Trust has worked hard building our legacy of outstanding service, expertise and integrity. From a Chicago-based bank founded in 1889, we now have more than 20 international locations and 18,500 employees globally. We serve the world’s most-sophisticated clients – from sovereign wealth funds and the wealthiest individuals and families, to the most-successful hedge funds and corporate brands. 

We burnished our reputation as a global leader delivering innovative investment management, asset and fund administration, fiduciary and banking solutions enabled by sophisticated, leading technology. And through it all, we continually laid a solid, forward-looking foundation on which future generations can continue growing and achieving greater. 

As of March 31,2019, Northern Trust Corporation had:  
$10.9 trillion in assets under custody / administration 
$8.2 trillion in assets under custody 
$1.2 trillion in assets under management 
$122 billion in banking assets

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Reasonable Accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please email our HR Service Center or call 1-800-807-0302 (North America), +630-276-5353 (Asia Pacific), +44(0)207 982 4357 (Europe, Middle East and Africa) and let us know the nature of your request and your contact information.

Equal Employment Opportunity Statements
  • APAC EEO Statement
    • APAC EEO STATEMENT

      It is the policy and practice of Northern Trust to provide equal employment opportunities to all employees and applicants. Northern Trust does not discriminate on the basis of race, colour, religion or belief, nationality, ethnic or national origin, sex, marital status, sexual orientation, disability or age. All employment decisions will be made in a non-discriminatory manner in accordance with our obligations under the law and codes of practice. This includes human resources’ decisions relating to recruitment, terms and conditions of employment, transfers, promotions and access to learning and development.

  • Canada EEO Statement
    • Canada EEO STATEMENT

      Northern Trust is an Equal Opportunity Employer. Hiring and other employment decisions at Northern Trust are made without regard to race, colour, religion, sex, ancestry, national origin, ethnic origin, age, disability, citizenship, veteran status, sexual orientation, record of offences, marital status, family status, or any other characteristic protected by federal, provincial, or local law, regulation, or ordinance.

  • EMEA EEO Statement
    • EMEA EEO STATEMENT

      It is the policy and practice of Northern Trust to provide equal employment opportunities to all employees and applicants. Northern Trust does not discriminate on the basis of race, colour, religion or belief, nationality, ethnic or national origin, sex, marital status, sexual orientation, disability or age. All employment decisions will be made in a non-discriminatory manner in accordance with our obligations under the law and codes of practice. This includes human resources’ decisions relating to recruitment, terms and conditions of employment, transfers, promotions and access to learning and development.

  • USA EEO Statement
    • USA EEO STATEMENT

      It is the policy of The Northern Trust Company to afford equal opportunity in all phases of employment without regard to an individual's age, race, color, religion, creed, gender, national origin, citizenship status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic tests and information, physical or mental disability, protected veteran status or any other legally protected status. EEO poster (U.S.)EEO is Law Poster Supplement