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Marketing Insight Manager

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Advertising/Marketing/PR
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74208 Requisition #
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The Marketing Insight Manager Reports to the head of the Digital Marketing Center of Excellence. The role will be responsible for defining the measurement framework and implementation for user experiences and digital presentation of our brand and marketing content to support our global financial services brands. The Marketing Insights team is committed to provide a data driven approach to guide marketing decisions and campaign optimization to support key marketing initiatives. The manager’s activities will include creating and executing a measurement framework for public digital channels by business unit including project plans, providing guidance to team members and working closely with client/partner delivery teams to implement and refine metrics dashboards. 
 
Major Duties

- Lead and direct the work of the measurement team comprised of metrics, data analysis, campaign tracking and data standardization.

- Serve as subject matter expert to provide recommendations on measurable business results that support marketing objectives.

- Support the marketing team by developing enduring insights through research and insights programs including questionnaire development, sampling and reporting requirements and insights development.

- Work with global teams and data vendors to monitor brand health data to ensure data quality and reporting.

- Develop and deploy strategic insights throughout the firm via data driven learning about our market and customers as well as providing a foundational understanding of current customer behavior and future influences to optimize digital marketing initiatives.

- Deliver research expertise, succinctly interpreting and synthesizing multi-source data to insights that lead to actionable strategies and plans for the brand and go to market strategies.

- Maintain expert-level knowledge of emerging research trends and methodologies to derive valuable customer insights that drive the business.

Experience Required

 

• BS/BA degree required in Business, Marketing, Market Research or related field of study is required.

• 7 or more years of related experience in a corporate environment or for an agency is recommended.
• Proven experience designing and building an Insights team—recruiting, hiring, developing, and motivating direct reports, and installing an Insight-centric culture.
• Track record of success providing analysis, strategic direction, and business recommendations to C-level executive leaders on critical decisions.
• Balanced blend of strategic, practical, analytical and creative thinking skill

 

Knowledge/Skills

 

• Excellent communication skills, easily adaptable, exceptionally organized, strong presentation skills and ability to manage competing priorities.

• Ability to be a trusted internal and external adviser and evangelist.

• Knowledge and experience with Google Analytics 360.

• A desire to work in a multitasking, fast-paced environment and to lead a highly analytical and productive team.

• Leadership and organizational skills are required to determine resources and to assess and develop the skills of the staff. 

• Ability to grow and maintain a measurement system in collaboration with other Northern Trust data teams.
 

 For more than a century, Northern Trust has worked hard building our legacy of outstanding service, expertise and integrity. From a Chicago-based bank founded in 1889, we now have more than 20 international locations and 18,500 employees globally. We serve the world’s most-sophisticated clients – from sovereign wealth funds and the wealthiest individuals and families, to the most-successful hedge funds and corporate brands.


We burnished our reputation as a global leader delivering innovative investment management, asset and fund administration, fiduciary and banking solutions enabled by sophisticated, leading technology. And through it all, we continually laid a solid, forward-looking foundation on which future generations can continue growing and achieving greater.

 


As of September 30, 2018, Northern Trust Corporation had:

$10.8 trillion in assets under custody/administration
$8.2 trillion in assets under custody
$1.2 trillion in assets under management
$132 billion in banking assets


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Reasonable Accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please email our HR Service Center or call 1-800-807-0302 (North America), +630-276-5353 (Asia Pacific), +44(0)207 982 4357 (Europe, Middle East and Africa) and let us know the nature of your request and your contact information.

Equal Employment Opportunity Statements
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    • APAC EEO STATEMENT

      It is the policy and practice of Northern Trust to provide equal employment opportunities to all employees and applicants. Northern Trust does not discriminate on the basis of race, colour, religion or belief, nationality, ethnic or national origin, sex, marital status, sexual orientation, disability or age. All employment decisions will be made in a non-discriminatory manner in accordance with our obligations under the law and codes of practice. This includes human resources’ decisions relating to recruitment, terms and conditions of employment, transfers, promotions and access to learning and development.

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      Northern Trust is an Equal Opportunity Employer. Hiring and other employment decisions at Northern Trust are made without regard to race, colour, religion, sex, ancestry, national origin, ethnic origin, age, disability, citizenship, veteran status, sexual orientation, record of offences, marital status, family status, or any other characteristic protected by federal, provincial, or local law, regulation, or ordinance.

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    • EMEA EEO STATEMENT

      It is the policy and practice of Northern Trust to provide equal employment opportunities to all employees and applicants. Northern Trust does not discriminate on the basis of race, colour, religion or belief, nationality, ethnic or national origin, sex, marital status, sexual orientation, disability or age. All employment decisions will be made in a non-discriminatory manner in accordance with our obligations under the law and codes of practice. This includes human resources’ decisions relating to recruitment, terms and conditions of employment, transfers, promotions and access to learning and development.

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      It is the policy of The Northern Trust Company to afford equal opportunity in all phases of employment without regard to an individual's age, race, color, religion, creed, gender, national origin, citizenship status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic tests and information, physical or mental disability, protected veteran status or any other legally protected status. EEO poster (U.S.)EEO is Law Poster Supplement