CAREERS

Search Marketing Strategist

📁
Advertising/Marketing/PR
📅
91068 Requisition #

Northern Trust is focused on identifying and designing digital experiences that enhance user interactions through a human-centered process. Under general supervision (but works independently most of the time), the Digital Content Author on the Digital Operations team in Corporate Marketing is responsible for managing an editorial calendar as well as taxonomy and tagging strategy to support public digital marketing channels including web, social, advertising and mobile.

The role will be instrumental in ensuring we push our practice to create truly differentiating experiences reflective of Northern Trust’s capabilities and business objectives as well as user needs and behaviors.

Major Duties 

  1. With a keen attention to detail and passion for the brand, applies subject matter expertise in paid and organic search.
  2. Leads the strategy of the PPC (pay per click) program with collaboration from corporate marketing and business unit partners. Includes vendor management, dashboard creation oversight and keyword strategy guidance.
  3. Develops and maintains editorial calendar for northerntrust.com.  Provides digital content consulting to business units.  Uses Adobe Experience Manage to create and maintain content.
  4. Provides consultation to business partners and direct corporate agency to optimize paid search campaigns using a data-driven approach to grow awareness, engagement and conversions on public websites. Maintains taxonomy and tagging strategy for use on public channels.
  5. Works with an open and optimistic culture of experimentation, intellectual curiosity and rapid prototyping using agile methodology for large projects.
  6. Collaborates in a cross-functional team to create compelling content that meets marketing objectives in a measurable fashion.  Knowledge of running multi-variant tests and personalized content based on data.
  7. Produces content for digital-first presentation in web, mobile and social channels. 
  8. Brings leading edge thinking and processes to the Digital COE work to push our presentation of content in new directions.
  9. Creates compelling promotional content for paid digital campaigns, search and marketing campaigns.
  10. Considers cultural nuances and accessibility requirements in crafting and editing content for the web.
  11. In collaboration with technical team, leads monthly release work on northerntrust.com from enhancement identification and prioritization through testing and delivery.  Ability to effectively communicate, simplify and relay requirements to both technical and non-technical colleagues.
  12. Expert search engine optimization knowledge and ability to advise others on best practices.
  13. Carries out complex activities with significant financial, client, and/or internal business impact.

Knowledge/Skills     

• Strong writing, problem solving, presentation and storytelling skills

• In-depth functional / industry Knowledge is required

•  Highly flexible and adaptable, embraces ambiguity and responds positively to change

• Uses collaborative/communication tools effectively e.g. Slack, G Suite, Skype, Outlook

• Attention to detail to ensure accuracy and quality of work

Experience Required           

A College or University degree and/or experience within an agency, in-house design team, as a contractor, or in a relevant design role is required.  Experience with Adobe Experience Manager and SEMRush is a plus.

About Northern Trust:
Northern Trust provides innovative financial services and guidance to corporations, institutions and affluent families and individuals globally. With over 130 years of financial experience and nearly 20,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service. 

Working with Us:
As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company that is committed to strengthening the communities we serve!              
  
We recognize the value of inclusion and diversity in culture, in thought, and in experience, which is why we are honored to receive the following awards in 2021: 

•Gender Equality Index Member, Bloomberg
•Top Financial & Banking Company, Black EOE Journal, Hispanic Network Magazine, Professional WOMAN'S Magazine

We’d love to learn more about how your interests and experience could be a fit with one of America’s best banks and most sustainable companies! Build your career with us and apply today.

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Reasonable Accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please email our HR Service Center or call 1-800-807-0302 (North America), +630-276-5353 (Asia Pacific), 1800-425-0333 (India), +44(0)207 982 4357 (Europe, Middle East and Africa) and let us know the nature of your request and your contact information.

Equal Employment Opportunity Statements
  • APAC/India EEO Statement
    • APAC/INDIA EEO STATEMENT

      It is the policy and practice of Northern Trust to provide equal employment opportunities to all employees and applicants. Northern Trust does not discriminate on the basis of race, colour, religion or belief, nationality, ethnic or national origin, sex, marital status, sexual orientation, disability or age. All employment decisions will be made in a non-discriminatory manner in accordance with our obligations under the law and codes of practice. This includes human resources’ decisions relating to recruitment, terms and conditions of employment, transfers, promotions and access to learning and development.

  • Canada EEO Statement
    • Canada EEO STATEMENT

      Northern Trust is an Equal Opportunity Employer. Hiring and other employment decisions at Northern Trust are made without regard to race, colour, religion, sex, ancestry, national origin, ethnic origin, age, disability, citizenship, veteran status, sexual orientation, record of offences, marital status, family status, or any other characteristic protected by federal, provincial, or local law, regulation, or ordinance.

  • EMEA EEO Statement
    • EMEA EEO STATEMENT

      It is the policy and practice of Northern Trust to provide equal employment opportunities to all employees and applicants. Northern Trust does not discriminate on the basis of race, colour, religion or belief, nationality, ethnic or national origin, sex, marital status, sexual orientation, disability or age. All employment decisions will be made in a non-discriminatory manner in accordance with our obligations under the law and codes of practice. This includes human resources’ decisions relating to recruitment, terms and conditions of employment, transfers, promotions and access to learning and development.

  • USA EEO Statement
    • USA EEO STATEMENT

      It is the policy of The Northern Trust Company to afford equal opportunity in all phases of employment without regard to an individual's age, race, color, religion, creed, gender, national origin, citizenship status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic tests and information, physical or mental disability, protected veteran status or any other legally protected status. EEO poster (U.S.)EEO is Law Poster Supplement